Graphz Platform

Coming soon

The intelligence layer behind better outbound decisions.

Graphz is building software that researches markets, weighs up companies, shows why a company might be ready to buy, finds the right people to contact, and learns from what happens in sales.

The platform is under development and is not available to buy yet. Today, this is the system we run for clients as Managed Outbound.

Occasional emails when there is something real to show. No drip campaign.

What it will do

The same decisions the service makes today, as software.

Each of these is something we already do for managed outbound clients today, partly by hand and partly with our own tools. The platform is that work turned into software.
  1. 01

    Researching companies

    Build the list of companies from a description of your market, then research each one instead of just filtering a database.

  2. 02

    Deciding on each company

    Check fit, evidence, timing and reasons not to pursue, and give each company one of four answers with the reason written down.

  3. 03

    Evidence and timing

    Keep what we know for sure separate from what we are guessing, and show what could prove the guess wrong.

  4. 04

    Finding the right people

    Find the one or two people most likely to be involved in the decision at each company worth pursuing.

  5. 05

    Reaching out

    Turn a yes on a company into a specific reason to reach out and the next step your team has approved.

  6. 06

    Feedback and learning

    Record replies, meetings and results against the companies they came from, and use them to improve the next round.

The loop

Research, decide, act, observe, learn.

The platform is built around one loop. A decision leads to an action, the action produces an outcome, and the outcome changes the next decision. Every account carries one of four states through that loop.
  1. Research
  2. Decide
  3. Trigger action
  4. Observe
  5. Learn
  • PursueStrong enough to actively target.
  • VerifyInteresting, but we need more evidence.
  • MonitorNot worth contacting today, but worth watching.
  • DisqualifyNot worth your team's time.

Available today

Want this working for your pipeline now? That is the managed service.

We run the whole system for you, from market research to handing your team interested conversations, while the platform is built.

See Managed Outbound