Insights

Notes from running outbound the selective way.

Outbound, researching companies, finding the right buyers and deciding who is worth going after. Written from what we see working with clients, not from theory.

PlaybookMay 20, 2026

B2B Buying Signals: How to Find Companies Ready to Buy in 2026

Learn what B2B buying signals are, why static lead lists are becoming weaker, and how to use signal-based prospecting to find companies more likely to buy.

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PlaybookMay 22, 2026

AI SDRs Are Not a Strategy: How to Automate Outbound Without Burning Trust

A practical 2026 framework for using AI SDRs as research and execution leverage without turning outbound into spam: what to automate, what to keep human, and how to measure quality.

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ResearchMay 27, 2026

Your CRM Is a Graveyard

Most B2B teams do not need more leads. They need to reactivate the old demo requests, closed-lost deals, no-shows, and dormant contacts already buried inside their CRM.

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PlaybookJun 2, 2026

Your Cold Email Isn’t Being Ignored. It’s Being Investigated.

Buyers do not just read cold outreach anymore. They Google you, check LinkedIn, ask AI, scan reviews, and decide whether your brand is worth trusting before they reply.

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